PAUL STEPHENSON
THE WAY FORWARD
Our ultimate objective is to take you on a transformational journey to define and package your true specialism and value.
Helping you become recognised as a domain expert within your field. Capable of creating a credible buying environment where individuals are buying your expertise (or product), and you are delivering sustainable business results.
We are life architects who have a practical solution for those considering their lifestyle and employment options.
We are the vaccine for future employment because the old world will not reform in the same way. The currency of the 21st century is the way you think. We have seen the death of capitalism as we knew it and will now start to experience the rise of Life Capitalism™.
Our vision is that lifestyle businesses will become vogue, individuals will have to become specialists. It takes courage but we don’t want you to suffer in silence and are here to help you design your future, on your terms. The way you think will define you.
How do you put a value, on your value?
We’re a support mechanism for you to reach the best version of you. The biggest asset you can invest in going forward, is you.
OBJECTIVE
To create you into an authentic, high-value trading asset. By transforming you into a world-class signature brand.
WHAT TO EXPECT
Phase one
A journey of personal transformation where you will find the confidence to make great decisions. We will:
Define the value of your value
Establish why you exist to define your specialism
Develop your philosophy, vision and mission (authentic brand identity)
Establish your size of market (ecosystem) and where you fit (client persona)
Explore your client engagement formulas
Show you how to express your value
Define your value proposition
Identify your professional service/product streams - tactical, intermediate and strategic
Review the buying and selling process
Identify potential skills gaps and areas for development (ambition and ability)
As part of the phase one journey we will uncover:
What the 20th century left you with
Capitalitus and how it affects you
How to develop a new psychology for the new world
Overcoming decision dysfunction
How to create new rituals and routines that serve you
A vision of the future
Realigning your relationship with money
A deeper awareness about who you truly are
Redefining your thinking to build resilience
Phase Two
Bringing your vision to a commercial reality by creating and building your Authentic Perception™. Together we’ll:
Guide you through the brand process using the Honey Pot Methodology
Develop your brand either as a Lifestyle Business or as a Sole Trader
Create a Power Biography for the NU You
Develop a clear, client centric mission with core business services defined
Architect your website and guide you with content creation
Build and deploy your branded website
Phase Three
Ambassador Brand Management is ongoing support to create an impactful launch and sustain self-reliance. This is bespoke to the individual but tends to include:
Executive Decision Guide Coaching
Zengility One Hundred launch plan
Full video and podcast production
A transformational turnaround exploring the uniqueness of you, which will give you world-class brand credibility for sustaining business engagement.
Creation of your Authentic Perception™ (brand and website) expressed through your vision, mission and philosophy.
Ambassador Brand Management for the creation of a sustainable future.
THIS IS A VALUE BASED PROPOSITION:
Style of delivery is deep, meaningful conversations scheduled weekly. We recognise that everyone is at different stages of growth so this is taken into account and is highly bespoke to you.
The investment that you’ll be making in yourself typically ranges between £TBC to £TBC. The following page explains the options and choices in more detail on how that personal value can be administered.
INVESTMENT IN YOU
Phase One
We will give you the confidence to make a decision and turn you into a trading asset of value. This will take place over five sessions, which are between 60 and 90 minutes each ~ £TBC. Flexible support calls are included, as and when required outside of the weekly sessions.
Phase Two
The architecture of your Authentic Perception™ your vision brought to a commercial reality ~ £TBC.
Phase Three
Ambassador Brand Management to launch ~ requires defining based on your requirements.
We look forward to working with you. If you have any questions feel free to call Paul on 07831 227438 or Ben on 07980 297260.