Your Brand Matters
Thinking of launching your own venture? Here’s why your brand is vital to your success in creating a sustainable future.
Whether we recognise it or not we all have a brand. Even for those with almost no digital footprint, they have a brand too. Your brand is YOU.
Every time you show up, either in person or through the screen, that’s your brand in action.
There are so many ways in which your brand leaves an impression on others. Your physical appearance will let audiences know how well you look after yourself, the background within a video call or profile pictures are visual cues too. How you sound through the tone and pace of your voice, each and every time you’re talking, is either energising or flattening others and that’s just the starting point.
Often, founders of businesses find the line between their personal and business brands blurring. That’s because that brand is them. Their idea. Their baby. Their reality. So it is only natural that the business is an authentic reflection of their vision.
Building a brand that resonates and engages with your market is the cornerstone of your business. Whilst the output is often a logo, a colour palette, icons, images, your tone of voice to name a few - it is so much more. It reflects the perception others have of you and your products and services. A well-crafted brand will resonate with your chosen market, create a buying environment and at the right time attract talent.
Selecting the right strategic partner is key to bringing your brand to life. Why?
Because they’ll need to understand in-depth your unique value and specialism. It is essential that you engage with a specialist who has the experience, depth, and energy to be able to architect your value and take your vision to commercial reality. Naturally, you’ll want them to have flair, push the creative envelope and explore avenues which you may not have thought about but this must still align to your brand objectives and more importantly, your value.
When building your brand or your Authentic Perception™ think about how it makes people feel. Go online and look at the myriad of brands out there. Do you resonate with them? What value do you associate with them? Once you’re comfortable with your chosen visual identity it’s imperative that you roll it out consistently to build a powerful awareness of your unique offering.
If you’re considering becoming a super consultant or launching a lifestyle business, your brand matters more than ever. The creation of a high-performing asset will boost your image, position you in your market and support you to open up opportunities.
Zengility’s proven methodology transitions senior Execs away from corporate life and helps them to redeploy their skills in their own venture to secure life on their terms. We help you to find focus, define your specialism, extract the value in your value and together we take your vision to commercial reality as a world-class signature brand that is uniquely you.
Your Brand Matters. Welcome to Freedom!
Contact the Zengility Co-Founders, Paul and Ben
From the Fount at Zengility
